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About us

Thank you for shopping with us today. We're happy to tell you more about our company, our philosophy, our people and our history.

Gemday Jewelers and the Gem of the Day Website are the latest evolution in jewelry creation from one of America's premier jewelry families. Roxa R. Keller (pictured above) opened his first store in the late 1930s. Keller Jewelers stood for the finest in quality and the highest levels of service.

Roxa's son, Robert D. Keller was known throughout the country, operating retail stores and one of the largest chains of watch and jewelry stores on military bases and PX's.

Robert's son, Robert A. Keller has continued the Keller Jewelers tradition. "Bob" has over 40 years experience in the jewelry industry, and was President of two of the largest retail jewelry chains in America before founding Gem of the Day. In 1995 Bob was inducted into the Retail Jewelry Hall of Fame, one of only 28 jewelers to ever receive this honor.

Gem of the Day is an AUTHORIZED DEALER for every single brand of watches and jewelry we carry. We do not ever sell so-called "gray market" or trans-shipped watches. Every watch is brand new, in the box, first quality and fully backed by both the full manufacturer's warranty plus our 30 day no-questions-asked return guarantee.

 Ordering from Gem of the Day is Easy

  • Order from us 24/7 via the World Wide Web - Safe and Secure
  • Order by Phone Toll Free at: 1 (888) 243-6329 (8:30 am - 6:00 pm Central Time)
  • Call TOLL FREE 1 (888) 243-6329 with any questions or concerns
Shop our Sister Website:
  • Top Flight Watches for the best in Pilot Watches and Watches for World Travelers
  • Enjoy the Same Great Service and Discount Prices and a Huge Great Selection of Fine Watches
Customer Service Center:
  • Email:
  • Direct U.S. Telephone: 1 (662) 289-6114
  • Toll Free: (888) 243-6329

 To contact us by mail:

Gem of the Day
Post Office Box 996
Kosciusko, MS 39090

 Please call us for quick and easy instructions on any return: 1 (888) 243-6329