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About us

Thank you for shopping with us today. We're happy to tell you more about our company, our philosophy, our people and our history.

Gemday Jewelers and the Gem of the Day Website are both divisions of LDJC, Inc. and are the latest evolution in jewelry creation from one of America's premier jewelry families. Roxa R. Keller (pictured above) opened his first store in the late 1930s. Keller Jewelers stood for the finest in quality and the highest levels of service.

Roxa's son, Robert D. Keller was known throughout the country, operating retail stores and one of the largest chains of watch and jewelry stores on military bases and PX's.

Robert's son, Robert A. Keller has continued the Keller Jewelers tradition. "Bob" has over 40 years experience in the jewelry industry, and was President of two of the largest retail jewelry chains in America before founding Gem of the Day. In 1995 Bob was inducted into the Retail Jewelry Hall of Fame, one of only 45 jewelers to ever receive this honor.

Gem of the Day is one of the largest designers and manufacturers of diamond, gold and gemstone jewelry in the United States. We specialize in custom design and "one of a kind" jewelry creations.

In addition, Gem of the Day is an AUTHORIZED DEALER for every single brand of watches and jewelry we carry. We do not ever sell so-called "gray market" or trans-shipped watches. Every watch is brand new, in the box, first quality and fully backed by both the full manufacturer's warranty plus our 30 day no-questions-asked return guarantee.

At one time Gem of the Day operated two other Websites, Time4Tritium which specialized in Tritium Illuminated Watches and Top Flight Watches, which specialized in Pilot's Watches. Today, all three websites have been combined into the large website you see here today.

 Ordering from Gem of the Day is Easy

  • Order from us 24/7 via the World Wide Web - Safe and Secure
  • Order by Phone Toll Free at: 1 (888) 243-6329 
  • Call TOLL FREE 1 (888) 243-6329 with any questions or concerns
Customer Service Center:
  • Email:
  • Direct U.S. Telephone: 1 (662) 289-6114
  • Toll Free: (888) 243-6329

 For More Information:

LDJC, Inc.
dba: Gemday Jewelers, Gem of the Day
Post Office Box 996
4320 Attala Road 3024
Kosciusko, MS 39090

 Please call us for quick and easy instructions on any return: 1 (888) 243-6329